Maggie Mustaklem (second from left) after a panel discussion on Women
in Creative Technology
We are delighted to report that one of our consulting projects has gained international attention: PoolDeck, the AI startup of our client Maggie Mustaklem, successfully presented at the renowned SXSW Festival in Austin, Texas.
SXSW (South by Southwest) is considered one of the most important global events for innovation and new technologies. Among hundreds of tech startups, Maggie's company PoolDeck impressed with its pioneering AI solution for visual data.
Superstruktur had the privilege of working closely with Maggie over several months and accompanying PoolDeck from concept phase to market readiness. Through the combination of strategic product consulting and technical AI expertise, we were able to contribute to the company now gaining international recognition.
PoolDeck: Revolutionizing Visual Data Management
PoolDeck has taken on a growing challenge affecting nearly all industries: managing the steadily increasing flood of visual data. As an administrative tool, PoolDeck supports the design ideation process and fosters creativity by significantly simplifying and accelerating workflows during the image research phase.
"With PoolDeck, you can automate the manual, labour intensive, 20 year old workflow of labelling, organising and viewing images," explains Maggie Mustaklem, describing the core idea of her startup. PoolDeck makes images "smart" and thus creates a solution for a problem that is becoming increasingly important in almost every industry: the efficient management of an ocean of unstructured visual data.
From Idea to Competitive Product
Working with visionary founders like Maggie Mustaklem is one of the most inspiring aspects of our work. Transforming an early concept into a market-ready product requires not only technical expertise but also a good understanding of market dynamics and user requirements – that's what we love to do.
Our collaboration with PoolDeck began at a critical development stage. Together, we optimized various aspects of the product and business strategy, always focusing on the vision of making images intelligent and simplifying creative workflows.
We are proud to have been able to accompany Maggie on this exciting journey and are delighted about PoolDeck's success at SXSW.
What Our Clients Say
We are particularly pleased with the positive feedback we received from Maggie after our collaboration:
"Alexa's expertise as our Lead Product Design & AI Consultant was instrumental in transforming our early stage AI startup from concept to a competitive product. Her comprehensive, top level technical leadership – overseeing the startup's architecture and market positioning – provided the strategic foundation we needed to grow. Beyond Alexa's expertise, she was a pleasure to work with. I look forward to partnering with her on future development."
Our Approach for AI Startups
The success of this project underscores our holistic consulting approach for AI startups:
- Technical Architecture: Development of a future-proof, scalable technical foundation
- Product Strategy: Transformation of technological possibilities into compelling user benefits
- Market Positioning: Clear differentiation in the competitive AI market
- Ethical AI Integration: Responsible implementation of AI technologies with a focus on fairness and transparency
What's Next?
After the successful appearance at SXSW, important next steps are ahead for PoolDeck. The connections made with international investors and potential partners provide a promising foundation for the company's next growth phase. With its solution for the growing problem of unstructured visual data, PoolDeck addresses a market with enormous potential.
For our team, this success is both confirmation and motivation to continue supporting innovative founders in realizing their visionary AI projects.
Do you have an innovative AI idea and are looking for professional support in implementation? Contact us for an initial consultation with no obligation.